Chocolate Covered Fresa (Strawberry)
A couple of weeks ago, my exuberant and observant friend Judith Klinger posted a non PC Italian advertisement for ice cream.
It prompted me to post a Mexican rival, though this one aims to sell shoes, not ice cream.
This ad of a model dripping with chocolate and holding a chocolate covered strawberry is for the Plaza del Zapato (shoe plaza). It’s the show place for foreign buyers of shoes made in León. León, in Central Mexico, is a boom town of 1-1/2 million people where shoes are the main business. They make shoes under contract for most of the name brands in the US. It’s a magnet for everyone in my little colonial town of Guanajuato because it has great shopping and hospitals.
Back to the ad. The slogan is “Fashion is temptation.” Oh, and by the way, fresa (strawberry) is Mexican slang for a spoiled little rich girl.
